The Manitoba Advantage in Chicken Protein

Manitoba has a strong and vibrant broiler chicken sector with a commitment to food safety, plus animal health and welfare across the value chain. Manitoba has access to quality feed grains, an economical and sustainable land base, and a good transportation network. 

 

Manitoba’s Chicken Industry

The chicken industry in Manitoba includes poultry production and processing.

  • A total of 145 farms, including broiler breeder, broiler and broiler hatcheries and five processing plants.
  • Broiler farms in the province typically produce seven flocks per year.
  • The average chicken farm in Manitoba raises about 45,000 broiler chickens per flock. 
  • The broiler industry is a supply-managed commodity, which allows the supply of poultry to meet the demands of Canadians.
  • Manitoba produces four per cent of Canada’s demand for poultry.

Manitoba chicken production generated $118.3 million in farm cash receipts in 2018, up five per cent from 2017. Broiler chicken production in Manitoba has increased by 20 per cent in the past decade.

Processors

Industry Associations

Market and Consumer Trends

Chicken is the number one meat protein of choice for Canadians, with consumption of about 34.6 kilograms per person in 2018. Chicken consumption in Canada is at it's highest level ever, and has been increasing year on year now up 2.8 kilograms from 2015. Canadian consumers consider chicken to be a lean, healthy, nutrient dense, high value meat protein.

Research

The University of Manitoba conducts research that focuses on the use of feed additives and novel feedstuffs that are designed to improve gut health and broiler production efficiency.

Chicken farmers in Manitoba support research related to poultry health and welfare, industry best practices, and food safety and sustainability, through Manitoba Chicken Producers.

Contact

Email Manitoba Agriculture