Technology developments are blurring the distinctions between film, sound recording, publishing and new media formats. A recent study defined new media as digitally enhanced content delivery, which has been modified through artistic talent or additional information to give the audience or user a deeper experience. Digital technology and the new media industry add a layer of possibility that makes it feasible to look at many different elements together. New media has significant crossover applications not only to entertainment, but also to publishing (including training) and health data management.

As a result, there are new opportunities for partnerships between various cultural industries, to create entirely new kinds of product. Broadcast capability is also expanded by technology, from the traditional TV and radio, to high-speed Internet and high-definition TV (HDTV).

The printing/publishing component of this sector in Manitoba is the largest and most established. The sector has over 250 companies, 6,500 employees and an estimated $700 million in annual revenue.

Following are leading companies in this sector.

• Friesen's Corporation is an employee-owned company based in Altona. It is Canada’s largest book printer.
  
  
• Pollard Banknote is a private, Winnipeg company specializing in printing and graphic design for high quality security products including Instant Lottery Tickets, break-open/pull tab tickets and promotional games. It has four plants across North America.
  

The film and sound industry is also growing, with an estimated 800 employees and $85 million in revenue. The new media aspect of the sector is small, but growing rapidly in Manitoba, with 125 companies, 600 employees and an estimated $35 million in annual sales. Following are prominent companies in this sector.

• Buffalo Gal Pictures is a large Manitoba film production company based in Winnipeg. It has shown considerable growth in special documentary productions, television movies and co-productions with foreign producers.
  
  
• Frantic Films, an award-winning new media company, specializes in special effects for the film production industry. More recently, Frantic Films has moved into feature film productions and has seen its employees increase from one, five years ago, to 45 today.

Also visit the following sections:

• Manitoba's OEM Advantages
• Industry Sector Summaries