Business Pathways

You've got a great food product. You see the demand for local food. You want to grow your food business.

Make Manitoba Agriculture your first point of contact for help as you build your future in food. The department provides services to entrepreneurs, businesses and organizations to strengthen the competitive position of Manitoba's food, beverage and agri-product processing industries in the domestic and global marketplace. Manitoba Agriculture business development specialists offer consulting and pathfinding services, training and access to resources that will help you manage and grow your business. Connect with our business development team today at mbagrifood@gov.mb.ca

A business goes through various stages of development and faces different cycles throughout its life. As it grows and develops, its needs, priorities and strategies change. There is a strong network of business and market development service providers available to businesses in Manitoba. Business Pathways provides the connections, tools and resources to support businesses through the life stages of business.

Get Started
Down the Right Pathway

Understanding your position in the business life cycle will help you anticipate challenges and opportunities and make optimal business decisions. What you focus on today may not be what is important tomorrow. Your challenges will change, and you will have to use different strategies to be successful.

Who You Are:

Ideation is the process of generating, developing and evaluating ideas for launching viable new business ventures.

Do you have an idea for a new food product? Do you see market demand or a problem that could be solved by a new food product or business?

At this stage, as a food entrepreneur, you will be involved with conducting market research and validation, formulating your recipe, developing your product and exploring the steps required for to commercialize your product. You should be using lean market validation principles to ensure you have a viable business idea. It is important at this stage to ensure you have a clearly defined target customer, a clear understanding of the problem you are trying to solve and a clear vision of how your business or product will solve that problem.

Where You're At:

1

Initial ideas, first recipe formulation

2

Market research & analysis

3

Exploring and taking steps to business start up

4

Market testing and finding a niche

5

Product formulation

6

Developing a Business Plan

7

Evaluate viability/profitability

8

Establishing a customer base

 

Who You Are:

During the build stage, your business is establishing and improving the systems and processes required to develop and commercialize a food product. Your business will see growth in revenue and cash flow, and profits will be starting to show. You may consider investigating contract manufacturers or co-packers to produce your product. Time management can present a challenge for you as the business owner. Human resource management becomes more important.

Where You're At:

1

Revenues and customers increasing

2

Profits starting to show

3

Competition is starting to surface

4

Established systems and processes

5

Time management for owner is a challenge and HR becomes more important

 

Who You Are:

The growth stage sees revenue increasing steadily and you will start looking for opportunities to grow your business. Scaling up a food business might include automating and implementing new processes, exploring alternative production facilities or hiring staff to meet increased sales requirements. A thorough supply chain analysis will identify opportunities for process improvements and opportunities for new value addition. Marketing is a crucial ingredient for growth as your business expands into new markets and distribution channels.

Where You're At:

1

Business is thriving with a place in the market and loyal customers

2

Scale-up and rapid growth

3

Sales growth is on a continued growth trend

4

Profit margins optimized

5

Focus on improvement and productivity

6

Step into new markets and distribution channels

7

Look for business opportunities that complement existing experiences and capabilities

 

Who You Are:

A business succession plan is a strategic plan that you will use to transition or sell the business. A comprehensive succession plan includes every aspect of your transition, including wealth management and retirement planning, determining your business valuation for prospective buyers, preparing your company for a transition and evaluating exit strategies. This could entail a transfer of ownership, a sale or an intergenerational transfer.

Where You're At:

1

Evaluate opportunities for exit

2

Determine business valuation

3

IPO

4

Transfer of ownership

5

Sale

6

Intergenerational transfer

7

Exit business